{"id":865,"date":"2025-07-14T07:34:41","date_gmt":"2025-07-14T07:34:41","guid":{"rendered":"https:\/\/marblefirenze.it\/privacy-policy\/"},"modified":"2025-09-02T15:28:12","modified_gmt":"2025-09-02T15:28:12","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/marblefirenze.it\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"865\" class=\"elementor elementor-865 elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9016b9f e-flex e-con-boxed e-con e-parent\" data-id=\"9016b9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bfde7b2 e-con-full e-flex e-con e-child\" data-id=\"bfde7b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d95c39e e-con-full e-flex e-con e-child\" data-id=\"d95c39e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2081668 e-con-full e-flex e-con e-child\" data-id=\"2081668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-451d157 elementor-widget elementor-widget-heading\" data-id=\"451d157\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Privacy Policy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35def1c3 e-flex e-con-boxed e-con e-parent\" data-id=\"35def1c3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f159bf8 elementor-widget elementor-widget-text-editor\" data-id=\"f159bf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p data-start=\"315\" data-end=\"459\">This notice is provided pursuant to <strong data-start=\"354\" data-end=\"383\">Regulation (EU) 2016\/679<\/strong> (\u201cGDPR\u201d) and Legislative Decree No. 196\/2003, as amended by Legislative Decree.  101\/2018.<\/p>\n<h3 data-start=\"461\" data-end=\"491\"><strong>1. Data Controller<\/strong><\/h3>\n<p data-start=\"492\" data-end=\"737\">The Data Controller is:<br data-start=\"522\" data-end=\"525\"><strong data-start=\"525\" data-end=\"558\">Marble Dental Wellness Center<\/strong><br data-start=\"558\" data-end=\"561\">Viale Giacomo Matteotti 33R, 50121 Florence (FI)<br data-start=\"608\" data-end=\"611\">VAT No. 07415540488<br data-start=\"628\" data-end=\"631\">Unique Code: M5UXCR1<br data-start=\"654\" data-end=\"657\">Contact e-mail: <strong><a class=\"decorated-link cursor-pointer\" href=\"mailto:info@marblefirenze.it\" rel=\"noopener\">info@marblefirenze.it<\/a><\/strong><\/p>\n<h3 data-start=\"739\" data-end=\"771\"><strong><br>2. Types of Data Collected<\/strong><\/h3>\n<p data-start=\"772\" data-end=\"853\">The website <strong data-start=\"784\" data-end=\"804\">marblefirenze.it<\/strong> may collect the following categories of data:<\/p>\n<ul data-start=\"855\" data-end=\"1236\">\n<li data-start=\"855\" data-end=\"962\">\n<p data-start=\"857\" data-end=\"962\"><strong data-start=\"857\" data-end=\"880\">Browsing data<\/strong> (e.g., IP address, access logs, browser type, aggregated statistical data).<\/p>\n<\/li>\n<li data-start=\"963\" data-end=\"1107\">\n<p data-start=\"965\" data-end=\"1107\"><strong data-start=\"965\" data-end=\"1009\">Data voluntarily provided by the user<\/strong> (through contact forms, online bookings, newsletter subscriptions, e-mail requests).<\/p>\n<\/li>\n<li data-start=\"1108\" data-end=\"1236\">\n<p data-start=\"1110\" data-end=\"1236\"><strong data-start=\"1110\" data-end=\"1140\">Cookies and similar technologies<\/strong>, for technical purposes and, with prior consent, for analytics and marketing (see <strong><a class=\"decorated-link\" href=\"https:\/\/marblefirenze.it\/cookie-policy-eu\/\" rel=\"noopener\" data-start=\"1214\" data-end=\"1232\">Cookie Policy<\/a><\/strong>).<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1238\" data-end=\"1286\"><strong><br>3. Purposes and Legal Bases of Processing<\/strong><\/h3>\n<p data-start=\"1287\" data-end=\"1327\">Personal data are processed for the following purposes:<\/p>\n<ol data-start=\"1329\" data-end=\"1944\">\n<li data-start=\"1329\" data-end=\"1536\">\n<p data-start=\"1332\" data-end=\"1442\"><strong data-start=\"1332\" data-end=\"1368\">Provision of the requested services<\/strong> (bookings, responses to information requests, sending estimates).<\/p>\n<ul data-start=\"1446\" data-end=\"1536\">\n<li data-start=\"1446\" data-end=\"1536\">\n<p data-start=\"1448\" data-end=\"1536\">Legal basis: performance of a contract or pre-contractual measures (Art. 6.1.b GDPR).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1538\" data-end=\"1633\">\n<p data-start=\"1541\" data-end=\"1576\"><strong data-start=\"1541\" data-end=\"1573\">Legal and tax compliance<\/strong>.<\/p>\n<ul data-start=\"1580\" data-end=\"1633\">\n<li data-start=\"1580\" data-end=\"1633\">\n<p data-start=\"1582\" data-end=\"1633\">Legal basis: legal obligation (Art. 6.1.c GDPR).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1635\" data-end=\"1768\">\n<p data-start=\"1638\" data-end=\"1717\"><strong data-start=\"1638\" data-end=\"1681\">Promotional communications and newsletters<\/strong> (only with explicit consent).<\/p>\n<ul data-start=\"1721\" data-end=\"1768\">\n<li data-start=\"1721\" data-end=\"1768\">\n<p data-start=\"1723\" data-end=\"1768\">Legal basis: consent (Art. 6.1.a GDPR).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<li data-start=\"1770\" data-end=\"1944\">\n<p data-start=\"1773\" data-end=\"1893\"><strong data-start=\"1773\" data-end=\"1820\">Statistical analysis and improvement of the website<\/strong> through cookies and third-party tools (Google Analytics or similar).<\/p>\n<ul data-start=\"1897\" data-end=\"1944\">\n<li data-start=\"1897\" data-end=\"1944\">\n<p data-start=\"1899\" data-end=\"1944\">Legal basis: consent (Art. 6.1.a GDPR).<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<h3 data-start=\"1946\" data-end=\"1976\"><strong><br>4. Modalities of Processing<\/strong><\/h3>\n<p data-start=\"1977\" data-end=\"2154\">Data are processed using IT and\/or electronic tools, adopting appropriate security measures to prevent unauthorized access, disclosure, loss, or destruction.<\/p>\n<h3 data-start=\"2156\" data-end=\"2182\"><strong><br>5. Recipients of the data<\/strong><\/h3>\n<p data-start=\"2183\" data-end=\"2221\">Data may be disclosed to:<\/p>\n<ul data-start=\"2222\" data-end=\"2503\">\n<li data-start=\"2222\" data-end=\"2302\">\n<p data-start=\"2224\" data-end=\"2302\">Collaborators and employees of the Data Controller, within the limits of the purposes indicated.<\/p>\n<\/li>\n<li data-start=\"2303\" data-end=\"2374\">\n<p data-start=\"2305\" data-end=\"2374\">Providers of IT, hosting, and digital communication services.<\/p>\n<\/li>\n<li data-start=\"2375\" data-end=\"2452\">\n<p data-start=\"2377\" data-end=\"2452\">External professionals and consultants (accountants, IT specialists, lawyers).<\/p>\n<\/li>\n<li data-start=\"2453\" data-end=\"2503\">\n<p data-start=\"2455\" data-end=\"2503\">Competent authorities, where required by law.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"2505\" data-end=\"2721\">The transfer of personal data outside the European Union is not envisaged, except in the case of third-party services that ensure adequate protection standards (e.g., EU Standard Contractual Clauses).<\/p>\n<h3 data-start=\"2723\" data-end=\"2753\"><strong><br>6. Data Retention Period<\/strong><\/h3>\n<ul data-start=\"2754\" data-end=\"3124\">\n<li data-start=\"2754\" data-end=\"2901\">\n<p data-start=\"2756\" data-end=\"2901\">Data collected for contractual purposes will be retained for the duration of the relationship and for a further 10 years for tax and accounting purposes.<\/p>\n<\/li>\n<li data-start=\"2902\" data-end=\"2997\">\n<p data-start=\"2904\" data-end=\"2997\">Data processed for marketing purposes will be retained until consent is withdrawn.<\/p>\n<\/li>\n<li data-start=\"2998\" data-end=\"3124\">\n<p data-start=\"3000\" data-end=\"3124\">Technical browsing data are retained for limited periods, unless required for the investigation of computer crimes.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"3126\" data-end=\"3156\"><strong><br>7. Rights of the Data Subject<\/strong><\/h3>\n<p data-start=\"3157\" data-end=\"3209\">As a data subject, the user has the right to:<\/p>\n<ul data-start=\"3210\" data-end=\"3667\">\n<li data-start=\"3210\" data-end=\"3253\">\n<p data-start=\"3212\" data-end=\"3253\">Access their personal data (Art. 15 GDPR).<\/p>\n<\/li>\n<li data-start=\"3254\" data-end=\"3313\">\n<p data-start=\"3256\" data-end=\"3313\">Obtain rectification of inaccurate personal data (Art. 16 GDPR).<\/p>\n<\/li>\n<li data-start=\"3314\" data-end=\"3383\">\n<p data-start=\"3316\" data-end=\"3383\">Request erasure of personal data (\u201cright to be forgotten\u201d, Art. 17 GDPR).<\/p>\n<\/li>\n<li data-start=\"3384\" data-end=\"3427\">\n<p data-start=\"3386\" data-end=\"3427\">Restrict processing (Art. 18 GDPR).<\/p>\n<\/li>\n<li data-start=\"3428\" data-end=\"3470\">\n<p data-start=\"3430\" data-end=\"3470\">Object to processing (Art. 21 GDPR).<\/p>\n<\/li>\n<li data-start=\"3471\" data-end=\"3525\">\n<p data-start=\"3473\" data-end=\"3525\">Request data portability (Art. 20 GDPR).<\/p>\n<\/li>\n<li data-start=\"3526\" data-end=\"3667\">\n<p data-start=\"3528\" data-end=\"3667\">Withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"3669\" data-end=\"3748\">Requests may be submitted to the Data Controller at the contact details indicated above.<\/p>\n<h3 data-start=\"3750\" data-end=\"3789\"><strong><br>8. Complaint to the Supervisory Authority<\/strong><\/h3>\n<p data-start=\"3790\" data-end=\"3948\">Data subjects who believe that their rights have been violated may lodge a complaint with the <strong data-start=\"3873\" data-end=\"3921\">Italian Data Protection Authority<\/strong> (Garante per la Protezione dei Dati Personali) at <a class=\"decorated-link cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"3923\" data-end=\"3944\">www.garanteprivacy.it<\/a><\/p>\n<h3 data-start=\"3950\" data-end=\"3991\"><strong><br>9. Amendments to this Privacy Notice<\/strong><\/h3>\n<p data-start=\"3992\" data-end=\"4166\">The Data Controller reserves the right to update this Privacy Policy at any time. Any changes will be published on this page with the date of the last update. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Privacy Policy This notice is provided pursuant to Regulation (EU) 2016\/679 (\u201cGDPR\u201d) and Legislative Decree No. 196\/2003, as amended by Legislative Decree. 101\/2018. 1. Data Controller The Data Controller is:Marble Dental Wellness CenterViale Giacomo Matteotti 33R, 50121 Florence (FI)VAT No. 07415540488Unique Code: M5UXCR1Contact e-mail: info@marblefirenze.it 2. Types of Data Collected The website marblefirenze.it may collect [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-865","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Privacy Policy - Marble Firenze<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marblefirenze.it\/en\/privacy-policy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Privacy Policy - Marble Firenze\" \/>\n<meta property=\"og:description\" content=\"Privacy Policy This notice is provided pursuant to Regulation (EU) 2016\/679 (\u201cGDPR\u201d) and Legislative Decree No. 196\/2003, as amended by Legislative Decree. 101\/2018. 1. 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